Turkish Airlines (THY) topped the list of “Turkey’s most valuable brands” with a value of 1 billion 985 million dollars.
International brand evaluation organization Brand Finance completed the “Turkey’s Most Valuable Brands-Turkey 125” study for 2024. The list, which has been published since 2007, was increased from 100 to 125 brands following the increase in brands included in the capital market.
In this context, THY continued to be Turkey’s most valuable brand with a brand value of 1 billion 985 million dollars.
While THY maintained its top position for the fifth year in a row, Arçelik ranked second with 1 billion 265 million dollars and Vestel ranked third with 917 million dollars.
İşbank moved up one place compared to last year to 4th place with a value of 859 million dollars.
Garanti BBVA ranked 5th with $831 million, Ford Otosan 6th with $816 million, Ziraat Bank 7th with $665 million, Yapı Kredi 8th with $596 million, LC Waikiki 9th with $542 million and Akbank 10th with $532 million.
Togg entered the list at 20th place
This year, 25 new brands were included in the list. Turkey’s first electric car brand Togg entered the list in 20th place. Togg’s brand value was calculated as 182 million dollars.
Kuveyt Türk, Sunexpress, Koroplast, Dagi, Papara, Setur, Kale Seramik, Yeni Rakı, Acıbadem Sağlık, Söke Un, Dardanel, Nef, Anel Elektrik, File, Marshall Boya, Ray Sigorta, Reysaş, Alarko Carrier, Derimod, Adel, Penguen Gıda, Çelebi Hava, Betek Boya, and Silverline were the other brands that entered the list.
“The total value of the 125 most valuable brands is 14.7 billion dollars”
Muhterem İlgüner, Director of Brand Finance Turkey, made an assessment of the results of the research to AA correspondent.
Stating that the total value of the 125 most valuable brands is 14.7 billion dollars, İlgüner said that this is below the value of the previous 100 brands. Stating that they expect these levels to reach a longed-for course with the revaluation of the Turkish lira, İlgüner said that the value gain of the brands themselves will also contribute to this course.
İlgüner stated that the efforts of “Turquality”, which has entered its 20th year and includes 384 brands, are not yet sufficient for valuable brands that should have a positive impact on the current account deficit, and emphasized that all private and public parties should act in coordination for profitable exports.
Muhterem İlgüner added that the “Turkey” brand initiative launched by the Turkish Brand Office of the Presidential Communications Directorate will make the process of producing integrated strategies and policies effective for this purpose.
According to Brand Finance’s research, the list of Turkey’s top 20 most valuable brands and their brand values in 2024 (million dollars).
