BitHero, the cryptocurrency exchange that started its operations to bring a new breath to the growing and developing cryptocurrency world, shared its establishment, innovations and growth strategies at its first press conference.
Stating that Turkey is one of the countries most interested in crypto assets, BitHero CEO Fatih Otluoğlu said, “Turkey is number 1 in crypto adaptation. The reason why this technology has developed so quickly in Turkey is that there is a young and dynamic population. Crypto assets allow Turkey to contribute both socially and economically. We will differentiate ourselves with the innovative services we will add to our platform. We will provide user convenience. As a crypto exchange for our customers, we aim to be the easiest door to crypto and make a difference by meeting all their needs.”
BitHero, which entered the cryptocurrency sector, explained its innovations and goals at its launch in Istanbul. During the meeting, the introduction of BitHero’s commercial film shot with real bulls and in the rodeo arena for the cryptocurrency platform and behind the commercials attracted attention. BitHero Marketing Director Özgür Yıldız pointed out that the film emphasized BitHero’s bold, innovative and facilitating identity.
BitHero CEO Fatih Otluoğlu said that the proposed law on crypto assets was submitted to the Turkish Grand National Assembly on May 16. He stated that they expect the legal regulation, which centers on the management and supervision of the Capital Markets Board, to be approved in the near future. BitHero CEO Fatih Otluoğlu and BitHero Marketing Director Özgür Yıldız, journalists and guests attended the meeting moderated by Nefise Karatay.
‘AN AI-POWERED APP WHERE PEOPLE CAN TRADİNG BY FOLLOWING EACH OTHER’
Emphasizing that the vision of their brand is to put the customer at the center and provide an excellent service for them by focusing on customer experience, BitHero CEO Fatih Otluoğlu said, “In this sense, although there are many alternatives in the sector, we do not think that the end-to-end customer needs are fully met and we see certain deficiencies. Our claim at the very beginning is that we have a very strong infrastructure. We have an infrastructure that works 24/7 in the fastest way, security measures have been taken, and we have an infrastructure that will be realized instantly and with very accurate transactions that will never be interrupted. Our customers who have already experienced this can see this, and newcomers can also see this. Our second claim is that we have implemented all kinds of innovative designs with our brand new application. For example, the use of stories similar to social media. We emphasized the information that customers need the most. Therefore, innovation supported ease of use. Apart from this, we will also take the systems supported by new trends in the world and in the crypto and technology sector in an innovative way as a differentiating factor. For example, we have many new projects such as an artificial intelligence-supported application where people can trade by following each other and loyalty systems, rewarding systems. We will differentiate ourselves with the innovative services we will add to our platform. We will provide user convenience. As a crypto exchange for our customers, we aim to be the easiest door to crypto and make a difference by meeting all their needs.”
‘TURKEY IS NUMBER 1 IN CRYPTO’
Stating that crypto adaptation in Turkey is very high, Otluoğlu said, “It has always been in the top three in previous researches. Looking at the ownership of cryptocurrency in research, Turkey ranks 1st in the world with a rate of 22 percent. The reason why this technology has developed so quickly in Turkey is that there is a young and dynamic population. The projects developed here by the young and dynamic population of crypto assets for Turkey, the investments made here really enable us to lead the world not only in usage penetration but also as a technology creator. Therefore, crypto assets allow Turkey to contribute both socially and economically. We look at the future very positively,” he said.
‘OUR ADVERTISEMENT AROUSED GREAT INTEREST’
Stating that he received very good reactions at the press conference, Otluoğlu said, “Our advertisement aroused great interest and is being talked about. We also made a very big production with special shots in Brazil. We wanted to show that BitHero will make a difference in every sense. We shot a commercial that is unique in the sector and even in the world. There were interesting stories behind it and it attracted a lot of attention. I was also happy that we received a lot of questions. We had a good opportunity to explain BitHero’s vision and ambition. We are pleased with both the number of participants and the interactive environment.”
